On the 27th of May, at the PRovokeEMEA Summit in London, the EMEA SABRE Awards ceremony took place. This is the world’s largest and most prestigious communications award that puts a spotlight on the outstanding achievements in the fields of branding, reputation, and engagement. Eight cases from the One Philosophy agencies became finalists, and the #TheResilient platform won gold.


#TheResilient platform brings together over 100 leaders from 30 industries. It is based on the annual study of resilience of Ukrainian organizations, the methodology for assessing organizational resilience Resilience Radar (RR), and future-proofing tools developed by One Philosophy consultants. About 3 000 professionals participated in #TheResilient events, and RR research covered more than 10,000 professionals in 2021.

This year, a jury of leading experts reviewed 2,000 applications from communications agencies worldwide. Meanwhile, for the first time, Russia/CIS, which previously included cases of Ukrainian agencies, was not among the SABRE categories. It was removed at the request of Nataliya Popovych, founder of the One Philosophy group. Instead, organizers introduced a new category – Ukraine.

Nataliya Popovych, founder of the One Philosophy group

Nataliya Popovych, founder of the One Philosophy group

In addition, Nataliya Popovych received an individual achievement award from SABRE and PRovoke Media for actively fighting against Russian propaganda.

«Ukraine’s victory is not only about saving Ukrainians like myself and my team from persecution but also about humanity winning a chance at lasting peace. I am extremely grateful to the founders of communication agencies as well as all of the public relations professionals across the world who are now standing with Ukraine by sharing their expertise, time, and resources and advocating for ethically responsible business operations to be prioritised. I ask of you: keep that pressure and attention going», — Nataliya commented.

Eight One Philosophy projects became finalists in the SABRE EMEA Awards, and the group of companies was shortlisted l in the Consultancy of the Year Award by PRovoke Media.

Besides, One Philosophy added IN2 SABRE Award and four Certificates of Excellence to its collection of awards.

Be—it Agency’s campaign ‘How We Made McDonald’s #1 Environmentally Responsible Company in Ukraine by Reducing Waste by 60%’ that highlighted the importance of sorting and recycling became the winner of the IN2 SABRE Award in the Best in Brand Narratives category.

Be—it Agency also received two special awards:

  • in Best in Broadcast Media – National (Earned), for the ‘Buckle Up – Don’t Get Terrified’ campaign, conducted with the Patrol Police of Ukraine and EUAM Ukraine, which urged Ukrainians to fasten their seatbelts in the back seat
  • in Best in Brand Purpose category, for the NOVA sculpture co-created with Avon as part of the #AvonAgainstStereotypes campaign.

Solutions for People, another agency of One Philosophy group, was also awarded two Certificates of Excellence in the Best in Identity Branding category for its projects:

  • ‘Transforming an IT brand with a 20-year history’ for Seeton
  • ‘Cutting through the noise of misinformation’ with the National Media Literacy Project ‘Filter.’

About One Philosophy

One Philosophy is a consulting group built around a shared purpose — to create the reality we want to live in. We future-proof brands, reputations, teams, and society. One Philosophy includes five agencies: Be—it Agency, One Health, Changers, Republic, and Solutions for People, which unleash the leadership potential of organizations, safeguard the reputation and build trust, create human-centric brands, and nurture a healthy society.

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