Last week, on October 6 and 7, professionals in management, information technology, cyber security, finance, marketing, business development, and e-commerce met at RIGA COMM 2022 to learn about the latest trends in business technology. This year, the event gathered five stages, ten conferences, and 148 speakers — a record number for the event.
During two days, experts from different countries discussed the latest-generation payment solutions for advertising campaigns, the latest digital marketing tools, and the opportunities they offer. In addition, they addressed smart technologies for developing companies and increasing human resource efficiency.
The conferences were accompanied by an exhibition where 90 companies from 15 countries presented their technological solutions and advanced functions for business technologies. With the support of the Ministry of Foreign Affairs of Ukraine, the “Trade House Ukrainа” together with the European Association of Software Engineering presented the Ukrainian IT industry at the exhibition.
Vladyslav Savchenko, President of the EASE Association, said that there hadn’t been any questions regarding the concept of the stand:
— Ukraine has been and remains the leading European technological country. And during the war, nothing has changed: we continue to improve and implement our software and hardware developments into the global ecosystem. Specifically for the exhibition, we developed printed and digital promotional materials about Ukrainian IT and invited our partners to participate with their technological developments.
Vladyslav adds that from the very beginning, a part of the Association’s mission has been and still remains the promotion of the IT brand of Ukraine in the world community. This task is systematically being carried out:
— Riga Comm is a landmark event in the IT industry of the Baltic countries. Therefore, we gladly took the chance to gain new quality attention for the market and attract new customers and partners for the EASE Association’s residents.
At the national stand, Ukraine demonstrated the most potent developments of domestic companies:
- a project from AgTech startup FarmFleet, which helps to structure the market of outsourcing services in agriculture;
- blinds with solar elements from the SolarGaps startup;
- HD cameras for pets from Petcube;
- monumental 3D mapping on the Motherland by Magic Innovations;
- VR content for educational institutions and industrial enterprises from Kampov Technology.
We are proud that Ukraine, even in challenging times, continues to be a part of the future of modern business and keeps telling the whole world about its innovative services and products.