The research company Gradus Research asked Ukrainians whether their favorite brands continue to find their way into their consumer baskets or if they are trying to choose cheaper alternatives. The study was conducted specifically for the Ukrainian Marketing Forum. To study changes in consumption, 6 categories of products were se...
Last week, on October 6 and 7, professionals in management, information technology, cyber security, finance, marketing, business development, and e-commerce met at RIGA COMM 2022 to learn about the latest trends in business technology. This year, the event gathered five stages, ten conferences, and 148 speakers — a record number...
Specifically designed for Ukrainian fintechs, the initiative will help startups to accelerate growth and contribute to the rebuilding of Ukraine`s economy. Mastercard opens applications for the Start Path Ukraine initiative, specifically designed for Ukrainian fintech companies and entrepreneurs to support their growth and cont...
IT services in Ukraine continue to soar enormously. In just four years, the number of IT specialists has grown by 52 thousand. The growth dynamics of Ukrainian IT services is exponentially increasing: despite the pandemic-related challenges of 2021, Ukraine’s export of IT services exceeded $5 billion for the first time. The numb...
Beyond increasing the blockchain’s efficiency and reducing its environmental impact, the upcoming Merge of Ethereum – expected to kick off on September 19 – will likely have a complex and profound influence on the crypto market. First, let’s take a look at what the transition involves. The current Ethereum Mainnet will complete...
Majority of Ukrainian entrepreneurs (61%) continue to work despite the war, forced relocation, difficulties with logistics and decrease in sales, and 91% of those who have suspended their activities are ready to restart their business in the future. These are the results of the Mastercard SME Index survey, that analyzed the stat...
"Be Brave Like Ukraine" is an online course created in Ukraine about how Ukrainian identity and courage were formed. This educational product became a logical continuation of the international advertising campaign "Bravery to be Ukraine". The online university Choice31 developed the interactive course in cooperation with the Min...
The financial market in 2021 is considered a boom year for the cryptocurrency industry. Market cap peaked at over $3 billion, $BTC surged 70%, $ETH surged hundreds of percent, and a bunch of altcoins were born. Along with the solid technical development, 2021 will witness the explosion of a series of trends such as NFT (non-fun...
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