CoinGecko Unveils Refreshed Brand Identity & New Mascots On Its 11th Anniversary

CoinGecko, the world’s largest independent cryptocurrency data aggregator, today unveiled a refreshed brand identity and introduced its new mascots, marking a significant milestone on its 11th anniversary. The refresh introduces a friendlier, more future-ready CoinGecko, while reinforcing its commitment to providing accessible, actionable and accurate crypto data for users worldwide.

Featuring a bold new logo, a vibrant color palette, and a clean, approachable design system for both CoinGecko and its decentralized exchange (DEX) aggregator, GeckoTerminal, this update brings a sleek, modern look, that also highlights the connection between the two.

“This brand refresh marks a new chapter for CoinGecko, as we continue building for the decentralized future,” said TM Lee, CEO and co-founder of CoinGecko. Our community has been with us through every market cycle, and this refresh is for them. We want our brand to feel more relatable, forward-looking, and be a better reflection of the crypto companion we’ve always strived to be on their crypto journey.”

Meet Gekko and Rex

Two new mascots join the CoinGecko family—Gekko and Rex—each bringing their own unique personality to the brand. Gekko is playful, geeky, and always dependable, while Rex is sharp, analytical, and constantly chasing the next alpha. Together, they reflect the curiosity, innovation, and resilience that define the crypto community.

11 Years of Growth

Since its founding in April 2014, CoinGecko has grown from a simple price tracker into a globally recognized platform used by millions. It now tracks over 17,000 cryptocurrencies and NFTs across more than 1,200 exchanges and marketplaces.

Expanding CoinGecko’s reach into the on-chain world, GeckoTerminal provides real-time data from over 1,500 DEXs across more than 200 blockchain networks. With over 6 million tokens tracked today, it stands as one of the most comprehensive DEX aggregators, since its launch in 2022.

About CoinGecko

Since 2014, CoinGecko has been the world’s largest independent cryptocurrency data aggregator, trusted by millions of users globally. Offering a comprehensive 360-degree view of the market, it provides reliable data for over 17,000 cryptocurrencies across more than 1,200 exchanges. CoinGecko empowers users with the insights they need to navigate the crypto landscape – whether tracking prices, analyzing market trends, or building applications. Learn more about CoinGecko and its API at www.coingecko.com and www.coingecko.com/api.

About GeckoTerminal

GeckoTerminal is a decentralized exchange (DEX) aggregator and an advanced charting platform for on-chain traders, built by the CoinGecko team. It provides real-time data across over 200 blockchain networks, tracking more than 6 million tokens across 1,500 DEXs. GeckoTerminal combines on-chain market data with powerful features to help traders explore, analyze, and act on the latest market activity. Learn more at www.geckoterminal.com.