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Today, digital advertising operates quickly and with almost no human intervention. Algorithms identify the audience, allocate budgets and optimise ad placements all by themselves. The reports present a clear picture: reach, frequency and cost per contact. But behind these figures, the most important aspect is often overlooked —...
Headway Inc, a global consumer EdTech company with Ukrainian roots, has raised an investment from Horizon Capital, a leading private equity firm with $1.8 billion in assets under management. The investment was made through Horizon Capital Growth Fund IV (HCGF IV), which backs high-growth technology and export-oriented companies...
Four years of full-scale war have forced Ukrainian businesses to operate in a state of constant risk. Despite this, the IT industry remains one of the largest exporters: on a year-over-year basis, exports grew by 11% compared to December 2024. Even under current conditions, GlobalLogic’s Ukrainian hub remains the largest in Euro...
Andriy Logvin, founder and CEO of Kasta, has joined the Diia.City United Strategic Board. His appointment strengthens the Board with hands-on expertise in B2C products, modern retail, marketplace scaling, and fintech-enabled commerce. Andriy Logvin For more than 15 years, Kasta has been building technologies that reshape Ukraine...
The global financial technology market is growing rapidly every year, averaging 16.5%. Investments in artificial intelligence, automation, and blockchain are breaking records. It would seem that technology solves everything. But. Over 20% of startups fail due to team issues. The most complex ML model or the fastest blockchain wi...
The European defence technology company STARK opens an R&D hub in Ukraine that will provide local training and constant support for endusers. The announcement was made by the company ahead of the Munich Security Conference. STARK specialises in the development and refinement of unmanned weapon systems, including Virtus loite...
Fatigue has become the dominant emotional state among Ukrainians today, while the level of fear is gradually decreasing. This is evidenced by the results of a Gradus survey conducted in December 2025. Some indicators were compared with responses to similar questions asked almost two years earlier, in January 2024. According to t...
St. Nicholas Day is a time of waiting for miracles, when we look for gifts for our loved ones and, at the same time, want to do something truly meaningful for others. This year, Ukrainian brands have launched charitable initiatives that transform regular holiday shopping into support for the beneficiaries of the Children of Hero...
Stock photos have become a core component of marketing, offering brands immediate access to visuals that clarify messages and attract attention. Strong Branding Photos In a fast-moving digital environment, the right image can determine whether a campaign engages its audience or remains unnoticed. Power of Visuals Images sha...
“How do we onboard the next billion users?” It’s the most recycled question in crypto. And for good reason. Whether you're building an L2, trading on a DEX, or launching a Telegram mini-app, the answer usually comes back to the same thing: UX. But crypto UX is a vague catchall. Is it about wallets, fees, seed phrases, chain swit...
The Ministry of Digital Transformation of Ukraine and global technology company Mastercard will strengthen сooperation to enhance cybersecurity resilience, elevate the digital maturity of entrepreneurs, and advance GovTech initiatives. The new stage of cooperation was outlined in Memorandum of Understanding signed by First Depu...
The “Ukrainian Startup Ecosystem 2025” study is being conducted to prepare a report entitled “Resilient Innovation: Ukrainian Startups Fighting Today” implemented by the Polish-Ukrainian Startup Bridge project in collaboration with the Ukrainian Startup Fund. Warsaw, September 22, 2025 – Polish - Ukrainian Startup Bridge (“PUSB”...
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