Gradus Research

Return or Stay? How Ukrainian Migrants’ Sentiments in the EU Are Changing — New Data from Gradus Research

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Aug. 11, 2025

Are Ukrainians abroad ready to return home? Or are they becoming increasingly rooted in EU countries? In April 2025, Gradus Research conducted the second wave of its study on the factors influencing Ukrainians’ decisions to either return from the European Union or remain there. As with the first wave, the results were presented...

69% of Ukrainians support the protests, and two-thirds of respondents believe they will lead to real change — Gradus Research survey

369

Jul. 30, 2025

A majority of Ukrainians have expressed support for the protests against Draft Law No. 12414, which proposes changes to the operations of NABU and SAPO. According to a Gradus Research survey, 69% of respondents fully or partially support the protesters. At the same time, 43% of respondents say they are ready to join the protests...

Ukrainians are exhausted but not discouraged: results of the 12th wave of the Gradus Research survey

374

Jun. 30, 2025

Ukraine has been living under full-scale war for the fourth consecutive year, a reality that affects every citizen. In addition to security threats and economic instability, Ukrainians are increasingly experiencing emotional exhaustion, driven by constant shelling, the prolonged nature of hostilities, and the lack of clear forec...

Less Fear, More Power: Pressure Raises More Women Leaders — Results of the Annual Gender Survey by Gradus Research and Biasless

392

Apr. 25, 2025

The challenges faced by Ukrainian society have transformed people’s perspectives on many aspects of life: mental health care, professional development, and strategies for the future. The population’s involvement in resisting russian armed aggression and volunteering has significantly shifted traditional gender roles. The third w...

Three quarters of Ukrainians would worsen their attitude to brand when find out it continues to work in Russia

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May. 18, 2022

Only 14% of Ukrainians are not going to boycott brands that continue to work in Russia. The survey was conducted by Gradus Research using a nationally representative sample of 1,790 Ukrainian citizens aged 18 to 64. Three quarters of respondents would have more negative feelings for a brand, if they find out that it continues to...

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By Ukraine WOW and Come Back Alive

1000 Flags to Save Lives: Ukraine WOW and Come Back Alive, with the Support of the Verkhovna Rada, Recreate the Legendary Flag of Independence

399

Aug. 17, 2026

35 years ago, a group of Members of Parliament brought a flag into the Verkhovna Rada chamber. Unusual in its color and size, it became a key witness to the proclamation of Ukraine’s independence. In August 2026, the NGO Ukraine WOW, together with the Come Back Alive Foundation and with the support of the Verkhovna Rada of Ukrai...

GlobalLogic Opens Physical AI Demo Zone in Europe

By GlobalLogic

389

Aug. 12, 2026

The Hitachi Group company unveils its first Physical AI Demo Zone at its Kraków engineering center, showcasing real-world AI deployments across robotics, digital twins, and autonomous operations built on 25+ years of embedded engineering expertise. GlobalLogic, a Hitachi Group company, announces the opening of a Demo Zone focuse...

Marketing

How to combine a strategy created by people and AI technologies? Case of izi and the SHOTS agency

By SHOTS agency

456

Aug. 04, 2026

izi is a youth mobile operator from Kazakhstan, operating throughout the country and in Kyrgyzstan. Today, the app is used by more than 1 million active users every month. But izi is not only about communication and SMS. The app also has games, videos, TV series, music and other features. So once the brand stood out with the pos...

Do Ukrainians Support the Dismissal of the Government? — Gradus Survey

398

Jul. 19, 2026

The government reshuffle has sparked mixed reactions among the public. While opinions among those surveyed were almost evenly split regarding the replacement of the prime minister, the majority of respondents do not support the decision to dismiss Mykhailo Fedorov. This is according to the results of a poll conducted by Gradus o...

Employees trust companies but do not recommend them: the eNPS for Ukrainian employers is -15

469

Jul. 10, 2026

Employees in Ukraine trust their colleagues and management, but this does not translate into a willingness to recommend their employer to others. This was revealed by a study by Gradus. In particular, the employee loyalty index (eNPS) in our country remains in negative territory, and its level varies significantly by region. Loy...

76% of Ukrainians make impulse purchases: what most often prompts them to buy

By Viber

315

Jul. 08, 2026

Rakuten Viber found out whether Ukrainians make impulse purchases and what drives them to do so. About 20,000 users took part in the survey on the official Rakuten Viber Ukraine channel. According to the Rakuten Viber survey, 76% of Ukrainians make unplanned purchases at least occasionally Three-quarters of Ukrainians make unpla...

The True Cost of Global Talent: Why a $75,000 Salary Is Not Created Equal in the US and Europe

By Payoneer

456

Jun. 25, 2026

In the era of borderless work, the most critical question for a hiring manager is no longer just "What is the salary?" but "What is the total cost of employment?" A groundbreaking 2026 study by Payoneer Workforce Management (formerly Boundless) reveals that nominal salary figures are often a poor indicator of the actual financia...

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Fatigue is rising, fear is declining: how Ukrainians’ mental health has changed since the start of the full-scale war — Gradus survey