Gradus Research

Do Ukrainians Support the Dismissal of the Government? — Gradus Survey

398

Jul. 19, 2026

The government reshuffle has sparked mixed reactions among the public. While opinions among those surveyed were almost evenly split regarding the replacement of the prime minister, the majority of respondents do not support the decision to dismiss Mykhailo Fedorov. This is according to the results of a poll conducted by Gradus o...

Employees trust companies but do not recommend them: the eNPS for Ukrainian employers is -15

469

Jul. 10, 2026

Employees in Ukraine trust their colleagues and management, but this does not translate into a willingness to recommend their employer to others. This was revealed by a study by Gradus. In particular, the employee loyalty index (eNPS) in our country remains in negative territory, and its level varies significantly by region. Loy...

53% are willing to return, but a third have already chosen the EU: new sentiments among Ukrainian migrants

460

Jun. 19, 2026

In the fifth year of full-scale war, forced migration is increasingly shifting from a temporary solution to a long-term life strategy. Despite maintaining an emotional connection to Ukraine, the decision regarding a possible return is increasingly based on pragmatic factors: safety, economic prospects, and stability. This is evi...

80% of Ukrainians consider the environment to be an important issue, despite the war and economic hardships, according to a study

348

Jun. 17, 2026

Despite the security challenges posed by the full-scale war and economic instability, 80% of Ukrainians recognize the importance of environmental issues. Citizens demonstrate a high level of personal responsibility, but note that addressing systemic issues requires the active involvement of government and business. This is evide...

Fatigue is rising, fear is declining: how Ukrainians’ mental health has changed since the start of the full-scale war — Gradus survey

1207

Dec. 22, 2025

Fatigue has become the dominant emotional state among Ukrainians today, while the level of fear is gradually decreasing. This is evidenced by the results of a Gradus survey conducted in December 2025. Some indicators were compared with responses to similar questions asked almost two years earlier, in January 2024. According to t...

34th Anniversary of Independence: How Do Citizens See Ukraine? — Special Gradus Research Survey

667

Aug. 22, 2025

Every year, on the eve of Independence Day, Gradus Research conducts a survey to understand how Ukrainian society is changing, how citizens perceive life in the country, and how they envision the future. In 2025, the tradition continues: the results demonstrate a complex yet resilient picture of national transformation during wa...

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Marketing

The Future of Digital Marketing, Through the Eyes of Mila Tkachuk

By Mila Tkachuk

354

Jun. 19, 2026

Mila Tkachuk is a Digital Marketing Manager with more than six years of experience at international companies, including New Media Services Pty Ltd and Burke Interiors. She specializes in developing and implementing comprehensive marketing strategies across multichannel environments, grounded in data analysis and cross-functiona...

80% of Ukrainians consider the environment to be an important issue, despite the war and economic hardships, according to a study

Artem Lyashanov and bill_line: Why Founders Don’t Always Stay CEO

By Artem Liashanov

331

May. 29, 2026

Fintech companies scale faster than most industries. Sometimes, they scale faster than their founders. The person who builds a product from scratch is not always the same person who can scale it to millions of users, complex operations, and international markets. For founders, admitting that out loud is rarely easy. Artem Lyasha...

Nationwide cross-telecom identity infrastructure launches in Ukraine, opening a cross-sector data economy

By myGaru

273

May. 25, 2026

A nationwide cross-telecom identity infrastructure built on myGaru technology goes live in Ukraine, with integrations across the country's mobile operators, including Kyivstar, Vodafone Ukraine and lifecell. Ukrtelecom, the country's largest fixed-line operator, had previously confirmed integration of the same identity capabilit...

Blacklists and whitelists: how to control where adverts appear

By newage.

559

Apr. 08, 2026

Today, digital advertising operates quickly and with almost no human intervention. Algorithms identify the audience, allocate budgets and optimise ad placements all by themselves. The reports present a clear picture: reach, frequency and cost per contact. But behind these figures, the most important aspect is often overlooked —...

Business

Headway Inc Raises Investment From Horizon Capital to Accelerate Global Expansion of Lifelong Learning Products

By Headway

563

Apr. 02, 2026

Headway Inc, a global consumer EdTech company with Ukrainian roots, has raised an investment from Horizon Capital, a leading private equity firm with $1.8 billion in assets under management. The investment was made through Horizon Capital Growth Fund IV (HCGF IV), which backs high-growth technology and export-oriented companies...

Business

Resilience Strategy: GlobalLogic on developing its engineering hub in Ukraine, veteran programs, donations, and team support

By GlobalLogic

656

Feb. 25, 2026

Four years of full-scale war have forced Ukrainian businesses to operate in a state of constant risk. Despite this, the IT industry remains one of the largest exporters: on a year-over-year basis, exports grew by 11% compared to December 2024. Even under current conditions, GlobalLogic’s Ukrainian hub remains the largest in Euro...

Kasta CEO Andriy Logvin Joins Diia.City United Strategic Board

By Diia.City United

629

Feb. 23, 2026

Andriy Logvin, founder and CEO of Kasta, has joined the Diia.City United Strategic Board. His appointment strengthens the Board with hands-on expertise in B2C products, modern retail, marketplace scaling, and fintech-enabled commerce. Andriy Logvin For more than 15 years, Kasta has been building technologies that reshape Ukraine...

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Fatigue is rising, fear is declining: how Ukrainians’ mental health has changed since the start of the full-scale war — Gradus survey