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“How do we onboard the next billion users?” It’s the most recycled question in crypto. And for good reason. Whether you're building an L2, trading on a DEX, or launching a Telegram mini-app, the answer usually comes back to the same thing: UX. But crypto UX is a vague catchall. Is it about wallets, fees, seed phrases, chain swit...
Employees in Ukraine trust their colleagues and management, but this does not translate into a willingness to recommend their employer to others. This was revealed by a study by Gradus. In particular, the employee loyalty index (eNPS) in our country remains in negative territory, and its level varies significantly by region. Loy...
Rakuten Viber found out whether Ukrainians make impulse purchases and what drives them to do so. About 20,000 users took part in the survey on the official Rakuten Viber Ukraine channel. According to the Rakuten Viber survey, 76% of Ukrainians make unplanned purchases at least occasionally Three-quarters of Ukrainians make unpla...
In the era of borderless work, the most critical question for a hiring manager is no longer just "What is the salary?" but "What is the total cost of employment?" A groundbreaking 2026 study by Payoneer Workforce Management (formerly Boundless) reveals that nominal salary figures are often a poor indicator of the actual financia...
In the fifth year of full-scale war, forced migration is increasingly shifting from a temporary solution to a long-term life strategy. Despite maintaining an emotional connection to Ukraine, the decision regarding a possible return is increasingly based on pragmatic factors: safety, economic prospects, and stability. This is evi...
Mila Tkachuk is a Digital Marketing Manager with more than six years of experience at international companies, including New Media Services Pty Ltd and Burke Interiors. She specializes in developing and implementing comprehensive marketing strategies across multichannel environments, grounded in data analysis and cross-functiona...
Despite the security challenges posed by the full-scale war and economic instability, 80% of Ukrainians recognize the importance of environmental issues. Citizens demonstrate a high level of personal responsibility, but note that addressing systemic issues requires the active involvement of government and business. This is evide...
Fintech companies scale faster than most industries. Sometimes, they scale faster than their founders. The person who builds a product from scratch is not always the same person who can scale it to millions of users, complex operations, and international markets. For founders, admitting that out loud is rarely easy. Artem Lyasha...
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