Gradus Research

Do Ukrainians Support the Dismissal of the Government? — Gradus Survey

400

Jul. 19, 2026

The government reshuffle has sparked mixed reactions among the public. While opinions among those surveyed were almost evenly split regarding the replacement of the prime minister, the majority of respondents do not support the decision to dismiss Mykhailo Fedorov. This is according to the results of a poll conducted by Gradus o...

Employees trust companies but do not recommend them: the eNPS for Ukrainian employers is -15

470

Jul. 10, 2026

Employees in Ukraine trust their colleagues and management, but this does not translate into a willingness to recommend their employer to others. This was revealed by a study by Gradus. In particular, the employee loyalty index (eNPS) in our country remains in negative territory, and its level varies significantly by region. Loy...

53% are willing to return, but a third have already chosen the EU: new sentiments among Ukrainian migrants

460

Jun. 19, 2026

In the fifth year of full-scale war, forced migration is increasingly shifting from a temporary solution to a long-term life strategy. Despite maintaining an emotional connection to Ukraine, the decision regarding a possible return is increasingly based on pragmatic factors: safety, economic prospects, and stability. This is evi...

80% of Ukrainians consider the environment to be an important issue, despite the war and economic hardships, according to a study

348

Jun. 17, 2026

Despite the security challenges posed by the full-scale war and economic instability, 80% of Ukrainians recognize the importance of environmental issues. Citizens demonstrate a high level of personal responsibility, but note that addressing systemic issues requires the active involvement of government and business. This is evide...

Fatigue is rising, fear is declining: how Ukrainians’ mental health has changed since the start of the full-scale war — Gradus survey

1207

Dec. 22, 2025

Fatigue has become the dominant emotional state among Ukrainians today, while the level of fear is gradually decreasing. This is evidenced by the results of a Gradus survey conducted in December 2025. Some indicators were compared with responses to similar questions asked almost two years earlier, in January 2024. According to t...

34th Anniversary of Independence: How Do Citizens See Ukraine? — Special Gradus Research Survey

667

Aug. 22, 2025

Every year, on the eve of Independence Day, Gradus Research conducts a survey to understand how Ukrainian society is changing, how citizens perceive life in the country, and how they envision the future. In 2025, the tradition continues: the results demonstrate a complex yet resilient picture of national transformation during wa...

Latest News

Superhumans will fit two Ukrainian defenders with the state-of-the-art bionic prosthetic arms – the Hero Arms

By Gary Robinson

597

Feb. 13, 2023

Two Ukrainian defenders who had their arms amputated after landmine-explosive injuries will be fitted with Hero Arms, state-of-the-art bionic upper limb protheses, made by the leading British technology manufacturer Open Bionics. This was made possible thanks to the support of Mastercard – as the first step opening a strategic...

A Sign of Support: Penguin Random House Has Published A Message from Ukraine, a Book of Speeches by Volodymyr Zelenskyy

By Jason Clarke

519

Dec. 16, 2022

One of the world’s most distinguished international publishers, Penguin Random House, has published a new book with a collection of Volodymyr Zelenskyy’s 16 speeches — many of which have been made since the beginning of the full-scale war. Part of the proceeds from the book’s sales will go towards rebuilding Ukraine, via the UN...

UNITED24 partners with Uber to launch an international fundraising campaign for life-saving ambulances

By UNITED24

1671

Dec. 13, 2022

KYIV: UNITED24 has partnered with Uber to launch an international fundraising campaign — ‘Keep Ukraine Moving’ — to raise funds for the Ministry of Health of Ukraine to buy urgently needed type-C ambulances. The campaign will showcase stories of life-saving bravery by Ukrainian drivers who are helping their communities and count...

Business

TOP grocery supermarkets in Ukraine 2022

By UAWEB

1907

Nov. 29, 2022

The events of recent years in the world in general and in Ukraine in particular dealt a serious blow to all areas of business, including the activities of FMCG retailers. But life goes on and the need to feed people has not been canceled. A large share in solving this problem belongs to food supermarkets in Ukraine. Despite ever...

How did the war affect the consumption of Ukrainians: do they buy cheaper or remain loyal to their favorite brands? — Gradus Research

By Leah Rogers

504

Oct. 21, 2022

The research company Gradus Research asked Ukrainians whether their favorite brands continue to find their way into their consumer baskets or if they are trying to choose cheaper alternatives. The study was conducted specifically for the Ukrainian Marketing Forum. To study changes in consumption, 6 categories of products were se...

Ukraine presented its developments at the largest exhibition of business technologies in the Baltic States

By Dan Clark

388

Oct. 13, 2022

Last week, on October 6 and 7, professionals in management, information technology, cyber security, finance, marketing, business development, and e-commerce met at RIGA COMM 2022 to learn about the latest trends in business technology. This year, the event gathered five stages, ten conferences, and 148 speakers — a record number...

Mastercard opens applications for Start Path Ukraine program and announces $10,000 grants for selected startups

By Isabel Williams

1439

Sep. 08, 2022

Specifically designed for Ukrainian fintechs, the initiative will help startups to accelerate growth and contribute to the rebuilding of Ukraine`s economy. Mastercard opens applications for the Start Path Ukraine initiative, specifically designed for Ukrainian fintech companies and entrepreneurs to support their growth and cont...

Named TOP Ukrainian IT companies

By UAWEB

625

Aug. 29, 2022

IT services in Ukraine continue to soar enormously. In just four years, the number of IT specialists has grown by 52 thousand. The growth dynamics of Ukrainian IT services is exponentially increasing: despite the pandemic-related challenges of 2021, Ukraine’s export of IT services exceeded $5 billion for the first time. The numb...

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Fatigue is rising, fear is declining: how Ukrainians’ mental health has changed since the start of the full-scale war — Gradus survey