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The government reshuffle has sparked mixed reactions among the public. While opinions among those surveyed were almost evenly split regarding the replacement of the prime minister, the majority of respondents do not support the decision to dismiss Mykhailo Fedorov. This is according to the results of a poll conducted by Gradus o...
Employees in Ukraine trust their colleagues and management, but this does not translate into a willingness to recommend their employer to others. This was revealed by a study by Gradus. In particular, the employee loyalty index (eNPS) in our country remains in negative territory, and its level varies significantly by region. Loy...
In the fifth year of full-scale war, forced migration is increasingly shifting from a temporary solution to a long-term life strategy. Despite maintaining an emotional connection to Ukraine, the decision regarding a possible return is increasingly based on pragmatic factors: safety, economic prospects, and stability. This is evi...
Despite the security challenges posed by the full-scale war and economic instability, 80% of Ukrainians recognize the importance of environmental issues. Citizens demonstrate a high level of personal responsibility, but note that addressing systemic issues requires the active involvement of government and business. This is evide...
Fatigue has become the dominant emotional state among Ukrainians today, while the level of fear is gradually decreasing. This is evidenced by the results of a Gradus survey conducted in December 2025. Some indicators were compared with responses to similar questions asked almost two years earlier, in January 2024. According to t...
Every year, on the eve of Independence Day, Gradus Research conducts a survey to understand how Ukrainian society is changing, how citizens perceive life in the country, and how they envision the future. In 2025, the tradition continues: the results demonstrate a complex yet resilient picture of national transformation during wa...
As Techcrunch said, Search engine toolkit company Ahrefs have been working on their very own search engine on the sly, plowing $60 million of resources into its own search engine, called Yep. It’s a unique proposition, running its own search index, rather than relying on APIs from Google or Bing. Yep is taking a fresh new path t...
The victory of Kalush Orchestra at Eurovision made some noise not only in the media field, but also in the fashion sphere. The bright outfits of the musicians with ethnic designs and Oleg Psiuk's pink panama stuck with the audience and participants of the show. This pink panama has become a symbol of Ukraine's victory at Eurovis...
Only 14% of Ukrainians are not going to boycott brands that continue to work in Russia. The survey was conducted by Gradus Research using a nationally representative sample of 1,790 Ukrainian citizens aged 18 to 64. Three quarters of respondents would have more negative feelings for a brand, if they find out that it continues to...
The whole world's attention is focused on Ukraine now, where those events that will determine the future humankind history take place. Who will win: Ukraine or Russia, the Democratic World or the Totalitarian Regime, Good or Evil? From now on, every citizen of any country can monitor the course of the Russian-Ukrainian war pe...
Parimatch Ukraine and Oleksandr Usyk make a strong appeal to Ukrainians in a new joint campaign aimed to support Ukraine. Ukrainians are new superheroes. They discover their new hidden superpowers day after day. The whole world is amazed by the bravery, resilience, and courage of the Ukrainians and admired by their unity. No ma...
Horrific photos of Bucha massacre in Ukraine have shocked the world. And there are more ruined cities and killed civilians the global community will discover because of the genocide of Ukrainians that continues. It can be prevented not only by economic sanctions, gas and oil embargo, and providing Ukraine with heavy weapons but...
The integration between PrivatBank and Payoneer is now available. It allows faster withdrawal of funds from Payoneer directly in the Privat24 app, as well as its mobile, and web versions. During the year, the number of joint clients of the bank and the platform increased by 13%, and the average amount of funds withdrawn to Priva...
Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than 2.89 billion monthly active users. The company currently also owns four of the biggest social media platforms, all with over one billion monthly active users each: Facebook (core platform), WhatsApp, Fac...
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