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Fatigue has become the dominant emotional state among Ukrainians today, while the level of fear is gradually decreasing. This is evidenced by the results of a Gradus survey conducted in December 2025. Some indicators were compared with responses to similar questions asked almost two years earlier, in January 2024. According to t...
Every year, on the eve of Independence Day, Gradus Research conducts a survey to understand how Ukrainian society is changing, how citizens perceive life in the country, and how they envision the future. In 2025, the tradition continues: the results demonstrate a complex yet resilient picture of national transformation during wa...
Are Ukrainians abroad ready to return home? Or are they becoming increasingly rooted in EU countries? In April 2025, Gradus Research conducted the second wave of its study on the factors influencing Ukrainians’ decisions to either return from the European Union or remain there. As with the first wave, the results were presented...
A majority of Ukrainians have expressed support for the protests against Draft Law No. 12414, which proposes changes to the operations of NABU and SAPO. According to a Gradus Research survey, 69% of respondents fully or partially support the protesters. At the same time, 43% of respondents say they are ready to join the protests...
Ukraine has been living under full-scale war for the fourth consecutive year, a reality that affects every citizen. In addition to security threats and economic instability, Ukrainians are increasingly experiencing emotional exhaustion, driven by constant shelling, the prolonged nature of hostilities, and the lack of clear forec...
The challenges faced by Ukrainian society have transformed people’s perspectives on many aspects of life: mental health care, professional development, and strategies for the future. The population’s involvement in resisting russian armed aggression and volunteering has significantly shifted traditional gender roles. The third w...
Today, digital advertising operates quickly and with almost no human intervention. Algorithms identify the audience, allocate budgets and optimise ad placements all by themselves. The reports present a clear picture: reach, frequency and cost per contact. But behind these figures, the most important aspect is often overlooked —...
Headway Inc, a global consumer EdTech company with Ukrainian roots, has raised an investment from Horizon Capital, a leading private equity firm with $1.8 billion in assets under management. The investment was made through Horizon Capital Growth Fund IV (HCGF IV), which backs high-growth technology and export-oriented companies...
Four years of full-scale war have forced Ukrainian businesses to operate in a state of constant risk. Despite this, the IT industry remains one of the largest exporters: on a year-over-year basis, exports grew by 11% compared to December 2024. Even under current conditions, GlobalLogic’s Ukrainian hub remains the largest in Euro...
Andriy Logvin, founder and CEO of Kasta, has joined the Diia.City United Strategic Board. His appointment strengthens the Board with hands-on expertise in B2C products, modern retail, marketplace scaling, and fintech-enabled commerce. Andriy Logvin For more than 15 years, Kasta has been building technologies that reshape Ukraine...
The global financial technology market is growing rapidly every year, averaging 16.5%. Investments in artificial intelligence, automation, and blockchain are breaking records. It would seem that technology solves everything. But. Over 20% of startups fail due to team issues. The most complex ML model or the fastest blockchain wi...
The European defence technology company STARK opens an R&D hub in Ukraine that will provide local training and constant support for endusers. The announcement was made by the company ahead of the Munich Security Conference. STARK specialises in the development and refinement of unmanned weapon systems, including Virtus loite...
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