Gradus Research

Do Ukrainians Support the Dismissal of the Government? — Gradus Survey

398

Jul. 19, 2026

The government reshuffle has sparked mixed reactions among the public. While opinions among those surveyed were almost evenly split regarding the replacement of the prime minister, the majority of respondents do not support the decision to dismiss Mykhailo Fedorov. This is according to the results of a poll conducted by Gradus o...

Employees trust companies but do not recommend them: the eNPS for Ukrainian employers is -15

469

Jul. 10, 2026

Employees in Ukraine trust their colleagues and management, but this does not translate into a willingness to recommend their employer to others. This was revealed by a study by Gradus. In particular, the employee loyalty index (eNPS) in our country remains in negative territory, and its level varies significantly by region. Loy...

53% are willing to return, but a third have already chosen the EU: new sentiments among Ukrainian migrants

460

Jun. 19, 2026

In the fifth year of full-scale war, forced migration is increasingly shifting from a temporary solution to a long-term life strategy. Despite maintaining an emotional connection to Ukraine, the decision regarding a possible return is increasingly based on pragmatic factors: safety, economic prospects, and stability. This is evi...

80% of Ukrainians consider the environment to be an important issue, despite the war and economic hardships, according to a study

348

Jun. 17, 2026

Despite the security challenges posed by the full-scale war and economic instability, 80% of Ukrainians recognize the importance of environmental issues. Citizens demonstrate a high level of personal responsibility, but note that addressing systemic issues requires the active involvement of government and business. This is evide...

Fatigue is rising, fear is declining: how Ukrainians’ mental health has changed since the start of the full-scale war — Gradus survey

1207

Dec. 22, 2025

Fatigue has become the dominant emotional state among Ukrainians today, while the level of fear is gradually decreasing. This is evidenced by the results of a Gradus survey conducted in December 2025. Some indicators were compared with responses to similar questions asked almost two years earlier, in January 2024. According to t...

34th Anniversary of Independence: How Do Citizens See Ukraine? — Special Gradus Research Survey

667

Aug. 22, 2025

Every year, on the eve of Independence Day, Gradus Research conducts a survey to understand how Ukrainian society is changing, how citizens perceive life in the country, and how they envision the future. In 2025, the tradition continues: the results demonstrate a complex yet resilient picture of national transformation during wa...

Latest News

By Ukraine WOW and Come Back Alive

1000 Flags to Save Lives: Ukraine WOW and Come Back Alive, with the Support of the Verkhovna Rada, Recreate the Legendary Flag of Independence

399

Aug. 17, 2026

35 years ago, a group of Members of Parliament brought a flag into the Verkhovna Rada chamber. Unusual in its color and size, it became a key witness to the proclamation of Ukraine’s independence. In August 2026, the NGO Ukraine WOW, together with the Come Back Alive Foundation and with the support of the Verkhovna Rada of Ukrai...

GlobalLogic Opens Physical AI Demo Zone in Europe

By GlobalLogic

389

Aug. 12, 2026

The Hitachi Group company unveils its first Physical AI Demo Zone at its Kraków engineering center, showcasing real-world AI deployments across robotics, digital twins, and autonomous operations built on 25+ years of embedded engineering expertise. GlobalLogic, a Hitachi Group company, announces the opening of a Demo Zone focuse...

Marketing

How to combine a strategy created by people and AI technologies? Case of izi and the SHOTS agency

By SHOTS agency

456

Aug. 04, 2026

izi is a youth mobile operator from Kazakhstan, operating throughout the country and in Kyrgyzstan. Today, the app is used by more than 1 million active users every month. But izi is not only about communication and SMS. The app also has games, videos, TV series, music and other features. So once the brand stood out with the pos...

Do Ukrainians Support the Dismissal of the Government? — Gradus Survey

Employees trust companies but do not recommend them: the eNPS for Ukrainian employers is -15

76% of Ukrainians make impulse purchases: what most often prompts them to buy

By Viber

315

Jul. 08, 2026

Rakuten Viber found out whether Ukrainians make impulse purchases and what drives them to do so. About 20,000 users took part in the survey on the official Rakuten Viber Ukraine channel. According to the Rakuten Viber survey, 76% of Ukrainians make unplanned purchases at least occasionally Three-quarters of Ukrainians make unpla...

The True Cost of Global Talent: Why a $75,000 Salary Is Not Created Equal in the US and Europe

By Payoneer

456

Jun. 25, 2026

In the era of borderless work, the most critical question for a hiring manager is no longer just "What is the salary?" but "What is the total cost of employment?" A groundbreaking 2026 study by Payoneer Workforce Management (formerly Boundless) reveals that nominal salary figures are often a poor indicator of the actual financia...

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Fatigue is rising, fear is declining: how Ukrainians’ mental health has changed since the start of the full-scale war — Gradus survey