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The government reshuffle has sparked mixed reactions among the public. While opinions among those surveyed were almost evenly split regarding the replacement of the prime minister, the majority of respondents do not support the decision to dismiss Mykhailo Fedorov. This is according to the results of a poll conducted by Gradus o...
Employees in Ukraine trust their colleagues and management, but this does not translate into a willingness to recommend their employer to others. This was revealed by a study by Gradus. In particular, the employee loyalty index (eNPS) in our country remains in negative territory, and its level varies significantly by region. Loy...
In the fifth year of full-scale war, forced migration is increasingly shifting from a temporary solution to a long-term life strategy. Despite maintaining an emotional connection to Ukraine, the decision regarding a possible return is increasingly based on pragmatic factors: safety, economic prospects, and stability. This is evi...
Despite the security challenges posed by the full-scale war and economic instability, 80% of Ukrainians recognize the importance of environmental issues. Citizens demonstrate a high level of personal responsibility, but note that addressing systemic issues requires the active involvement of government and business. This is evide...
Fatigue has become the dominant emotional state among Ukrainians today, while the level of fear is gradually decreasing. This is evidenced by the results of a Gradus survey conducted in December 2025. Some indicators were compared with responses to similar questions asked almost two years earlier, in January 2024. According to t...
Every year, on the eve of Independence Day, Gradus Research conducts a survey to understand how Ukrainian society is changing, how citizens perceive life in the country, and how they envision the future. In 2025, the tradition continues: the results demonstrate a complex yet resilient picture of national transformation during wa...
The IT industry continues to support Ukraine's economy: IT is the leader in service exports in 2024. Which technology areas were most popular in 2024, which will remain relevant in 2025, and which countries import Ukrainian solutions the most? GlobalLogic, one of the largest exporters of IT services in 2024, shares its conclusio...
Every month, dozens of new artificial intelligence tools are introduced to the market. Many of these tools are already capable of not just complementing human work, but partially or completely replacing it. As a result, companies are getting more for less money—partly due to AI replacing certain roles and functions. As a busines...
The challenges faced by Ukrainian society have transformed people’s perspectives on many aspects of life: mental health care, professional development, and strategies for the future. The population’s involvement in resisting russian armed aggression and volunteering has significantly shifted traditional gender roles. The third w...
plusone social impact agency has rebranded and launched a new information campaign for the Ministry of Internal Affairs barrier-free driving schools. «Driving Schools for People with Disabilities» has changed its name to «Barrier-Free Driving Schools», which more accurately reflects its purpose: to create equal opportunities...
Together with Generis, a top blockchain marketing agency, claimr, an innovative platform for launching Web3 quests, has published an analytical study on the success of these initiatives for cryptocurrency projects. Collected from multiple campaigns, the data reveals that gamification techniques significantly affect user acquisit...
With a vast array of compelling images available, every campaign is infused with a unique aesthetic that instantly captivates. These professional visuals capture emotions and set moods, enabling your creative vision to leap off the page and resonate with audiences in a powerful, wordless narrative. Stock photography ignites cr...
CoinGecko, the world’s largest independent cryptocurrency data aggregator, today unveiled a refreshed brand identity and introduced its new mascots, marking a significant milestone on its 11th anniversary. The refresh introduces a friendlier, more future-ready CoinGecko, while reinforcing its commitment to providing accessible,...
On World Poetry Day, Ukrainian poets - now serving in the military to defend their country - recorded a version of William Ernest Henley’s poem Invictus ("Unconquered"). The recital honours the United Kingdom for its ongoing support of Ukraine in the full-scale war, yet also reminds the world that the fight for freedom against t...
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