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Employees in Ukraine trust their colleagues and management, but this does not translate into a willingness to recommend their employer to others. This was revealed by a study by Gradus. In particular, the employee loyalty index (eNPS) in our country remains in negative territory, and its level varies significantly by region. Loy...
Rakuten Viber found out whether Ukrainians make impulse purchases and what drives them to do so. About 20,000 users took part in the survey on the official Rakuten Viber Ukraine channel. According to the Rakuten Viber survey, 76% of Ukrainians make unplanned purchases at least occasionally Three-quarters of Ukrainians make unpla...
In the era of borderless work, the most critical question for a hiring manager is no longer just "What is the salary?" but "What is the total cost of employment?" A groundbreaking 2026 study by Payoneer Workforce Management (formerly Boundless) reveals that nominal salary figures are often a poor indicator of the actual financia...
In the fifth year of full-scale war, forced migration is increasingly shifting from a temporary solution to a long-term life strategy. Despite maintaining an emotional connection to Ukraine, the decision regarding a possible return is increasingly based on pragmatic factors: safety, economic prospects, and stability. This is evi...
Despite the security challenges posed by the full-scale war and economic instability, 80% of Ukrainians recognize the importance of environmental issues. Citizens demonstrate a high level of personal responsibility, but note that addressing systemic issues requires the active involvement of government and business. This is evide...
The European defence technology company STARK opens an R&D hub in Ukraine that will provide local training and constant support for endusers. The announcement was made by the company ahead of the Munich Security Conference. STARK specialises in the development and refinement of unmanned weapon systems, including Virtus loite...
Fatigue has become the dominant emotional state among Ukrainians today, while the level of fear is gradually decreasing. This is evidenced by the results of a Gradus survey conducted in December 2025. Some indicators were compared with responses to similar questions asked almost two years earlier, in January 2024. According to t...
St. Nicholas Day is a time of waiting for miracles, when we look for gifts for our loved ones and, at the same time, want to do something truly meaningful for others. This year, Ukrainian brands have launched charitable initiatives that transform regular holiday shopping into support for the beneficiaries of the Children of Hero...
The war continues to affect our daily lives. Each of us bears its mark — some of us suffer from anxiety and panic attacks, some are waiting impatiently for their loved ones to return home, and some have lost their family or home. Only by coming together can we support ourselves and those around us. To this purpose, the Future f...
The New York-based artistic duo CHIAOZZA are presenting their first project in Ukraine — installations inspired by the work of Maria Prymachenko. From September 8 to 21, seven inflatable sculptures based on the famous Ukrainian artist's work will be on display at Kontraktova Square in Kyiv. Afterward, they will be part of the Uk...
Every year, on the eve of Independence Day, Gradus Research conducts a survey to understand how Ukrainian society is changing, how citizens perceive life in the country, and how they envision the future. In 2025, the tradition continues: the results demonstrate a complex yet resilient picture of national transformation during wa...
Ukrainian IT engineering has been consistently occupying a leading position in the global market for over two decades, forming a unique combination of deep technical knowledge, flexibility, and innovation. Leaders in education and industry explain why Ukraine has produced a generation of engineers capable of competing at the glo...
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